Hybrid Social Platform Revenues
A Hybrid Social Platform provides you with the opportunity to create additional revenue streams for your business.
Based upon your order type, the choice to charge membership subscriptions to join your hybrid Social Platform is entirely yours, but before discounting the idea take a look at the example case studies below to get an idea of the potential increased revenues from a relatively small hybrid social platform.
It may be that you wish to generate revenues from advertising or sponsorship or it may be that you just wish to provide a free and open hybrid social platform to consolidate your users into an environment that is owned by you.
As always, with a Hybrid Social Platform from FIOFRO the choice is completely yours.
The best way to explain the potential reavenues available through your own Hybrid Social Platform is through example case studies.
A Hybrid Social Platform offers the ultimate in flexibility and revenue generating opportunities as you have the abilty to add upgrades into your subscription packages where members can pay to join your platfrom to network and connect with one another and then pay a seperate subscription as an upgrade to be able to access help or advice, you could even do this the other way around or have mutiple membership levels that can access different areas based upon the level of subscription they took or upgraded to, the choice is completely yours.
The example case studies below do not include any merchandising revenues, upgrades for video content access or any forms of advertising revenues.
Revenue Example 1
Let's say for example you are a sports brand (maybe a football club).
You have 50,000 local supporters and another 20,000 supporters spread throughout the world and your stadium holds 22,000 capacity of which 3,000 seats are reserved for the visiting supporters.
On a good match day, the brand engages with 19,000 supporters at the grounds, provided the stadium is at capacity.
So, who is engaging with the other 51,000 supporters, who did not buy a ticket, maybe do not or cannot attend fixtures and in many cases do not generate any revenues for the club?
Let us focus on these missed opportunities.
Using the example case figures, lets say you charge a £3.00 per month fan subscription, which is the average price of a match day programme.
Your Branded Social Network could be generating an extra £153,000.00 per month just from the supporters who did not or do not attend fixtures and who make no revenues for the brand at present.
That's an extra £1,836,000.00 per annum without any extra ticket sales, merchandising, or advertising revenues. Whilst consolidating your supporters into one central environment that you control.
Even if your branded social network only engaged with the 20,000 international supporters who don't generate any revenues for the brand.
This would still be generating an extra £720,000.00 per annum just from a base subscription rate.
Revenue Example 2
There are 180 million people on benefits in the USA, so if you set up an online benefits advice centre delivering advice on claiming benefits, getting off benefits and benefits related topics.
Your target market size in the USA is instantly 180 million people.
You now use all forms of social media marketing to promote your help and support platform to all of these people who need help, advice or a simple clarification of what they are entitled to.
You may not be a spacialist in the US benefits system but you may know where to find the information you need to help.
Taking that market size into account, think about charging a really low subscription fee to access your information and to get their questions answered, lets say £5.00 per month with a faster reply upgrade of £12.00 per month for example.
Your target market is worth just over £900-million per month at the entry level and over £2-billion per month at the higher level.
So if you only attracted 1% of people who want advice in this market to your advice centre, your monthly revenues could be between £9-million and £21-million per month.
If you only attract 0.1% which is the equivelant response to cold mail drops you could still potentially generate between £900,000 and £2.1-million per month.
Of course this is a huge starting market with 180 million potential clients, so you are starting from a huge market opportunity. Not all markets are this large.
Revenue Example 3
If for example you are a specialist in alternative medicines or homeopathy or CAM, you could create an Online Advice Platform advising people about the best natural treatments for their specific condition.
the advantage of our systems is that you can give your advice to specific issues and reactions, you can provide documents about the properties of each medication and why it works, including case studies, you can add videos about the different treatments and origins of the medications, you could also offer live clinics using the online secure consultation rooms and then sell the products through your own shopping cart.
An Online Advice Platform enables you to become a centralised online clinic that delivers advice and support as well as product sales.
In Germany alone around 60% of adults (48m) use some form of CAM. Now, taking that market size into account, think about charging a really low subscription fee to access your information and to get their questions answered, lets say €5.00 per month with a faster reply upgrade of €12.00 per month for example.
Your target market is worth just over €240-million per month at the entry level and over €570-million per month at the higher level.
So if you only attracted 1% of people who want advice in this market to your advice centre, your monthly revenues could be between €2.4-million and €5.7-million per month.
If you only attract 0.1% which is the equivelant response to cold mail drops you could still potentially generate between €240,000 and €576,000 per month.
This is just the German market alone but none the less you are starting from a huge market opportunity. Not all markets are this large.
Revenue Example 4
Lets say you are in an MLM / Network Marketing organisation and you want your down line to learn more about growing their and your MLM business, you could create an Online Advice Platform to show your people how to increase sales, how to recruit and how to present, you could offer support and information videos, how to guides and step by step processes, marketing material, create and sell tickets to master class events or hold online master class events for upto 4 people at once using the secure, online consultation rooms.
One of the many advantages of having an Online Advice Platform in this case is that it is owned, operated and run by you and not the main network.
Now lets say you have a downline of 1,000 people in total and you charge £15.00 per month for live master class access.
You could generate an extra £15,000 per month just from subscriptions, let alone the revenue from increased business, ticket sales and other additions.
Your additional subscription income purely from your Online Advice Platform would be an extra £180,000 per annum.
We created this example to show that you could still be very profitable with only 1,000 users and still chatrging a low access fee, now try making it a normal average MLM master class access fee of £49.99.